VISUAL COMMUNICATIONS

CAMPUS: SANTO DOMINGO

The area of Visual Communications is rooted on the use of images as a means of expression. Its effectiveness resides on the correct use of gramatical elements that compose visual messages, as well understanding the social and cultural environment in which the different processes take place.

Students work on design concepts based on theory, aesthetics, as well as traditional and digital techniques that generate and impact different professional areas. The study of design concepts and of digital technology is combined with an understanding of cultural and social factors within the communication processes, enabling students to create work that conveys meaning and that reflects the appropriate use of media. Assignments and projects present real situations and design problems, motivating students to face challenges and propose effective contextual solutions, using research as a learning resource.

The area of Visual Communications allows students to pursue different areas of study: Communication Design, Photography and Illustration.

AREAS OF STUDY:

Communication Design
Focused on the production of editorial, web and mobile design, branding, advertising, typography, interactivity, information design and environmental design.

Photography
Students learn about images through the use of a visual, technical and conceptual vocabulary, fostering the development of projects in the field of advertising, fashion and documentary photography, among others.

Illustration
Creation of images with the intent of being reproduced in books, graphic novels, magazines, newspapers, textiles and other formats through traditional and emerging media.

(PROGRAM OFFERED IN SPANISH)

PROGRAM (2016 -2017 Curriculum)

YEAR 1

  • INTEGRATED SEMINAR
  • INTEGRATED STUDIO
  • IMAGE
  • DRAWING
  • SPACE & MATERIALS
  • ART SEMINAR
  • TIME
  • INTRODUCTION TO WEB DESIGN

YEAR 2

Focus: COMMUNICATIONS DESIGN

  • SEMINAR / COMMUNICATIONS STUDIES
  • DIGITAL CREATIVITY
  • HISTORY OF DESIGN & COMMUNICATION
  • TYPOGRAPHY
  • INTERACTION
  • ANIMATION
  • ELECTIVES

Focus: ILLUSTRATION

  • SEMINAR / COMMUNICATIONS STUDIES
  • DIGITAL CREATIVITY
  • HISTORY OF DESIGN & COMMUNICATION
  • ILUSTRATION
  • ANIMATION
  • ELECTIVES

Focus: PHOTOGRAPHY

  • SEMINAR / COMMUNICATIONS STUDIES
  • DIGITAL CREATIVITY
  • HISTORY OF DESIGN & COMMUNICATION
  • PHOTOGRAPHY
  • PHOTOGRAPHY PRACTICE
  • ELECTIVES

 

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Pensum Programa Comunicaciones